14 Common Misconceptions About Business Development

14 Common Misconceptions About Business Development in Real Estate

• 1. “It’s all about fast money.” Real growth takes time, strategy and patience.
• 2. “You must invest huge capital to succeed.” Many successful agents start small, building trust first.
• 3. “Good listings sell themselves.” Without marketing, even the best property can sit unnoticed.
• 4. “Clients care only about price.” Buyers value transparency, legal security and presentation.
• 5. “Digital ads are enough.” Combining online and offline networks delivers stronger results.
• 6. “You don’t need to understand contracts.” Legal mistakes are costly — always know the paperwork basics.
• 7. “Negotiation is just lowering the price.” True negotiation finds a win-win that keeps deals alive.
• 8. “Word-of-mouth is outdated.” In Montenegro, personal recommendations are still the most trusted.
• 9. “Any photos will do.” Quality visuals like drone shots and 360° tours sell faster and higher.
• 10. “Clients don’t care about website speed.” Slow sites lose leads — professional online presence matters.
• 11. “Crypto payments complicate everything.” They can actually open deals to new international buyers.
• 12. “Once the deal closes, the work is done.” After-sale support builds loyalty and referrals.
• 13. “Only big agencies succeed.” Small, agile teams often close more personal, high-trust deals.
• 14. “There’s a secret formula.” The real formula is hard work, transparency and knowing your local market.

Break Through the Myths

If you’re serious about growing your real estate business in Montenegro, focus on facts over fables. GalerijaNekretnina can help you navigate the market with clarity and confidence.